Yablonski, J., 2024. "Laws of UX – Using Psychology to Design Better Products & Services". O`Reilly

• Peak-End Rule
• Aesthetic-Usability effect
• von Restorff Effect
• Doherty Threshold
• With Power Comes Responsibility
• Applying Psychological Principles in Design

Class note/Reflexion

The Laws of Simplicity (John Maeda)

• Law 01 / Reduce  Small amount of functionalities for products right balance between simplicity and complexity
• Law 02 / Organize  Organization makes a system of many appear as fewer Two main questions: What to hide? & Where to put it?
  "What goes with what?"
• Law 03 / Time  Savings in time feel like simplicity
• Law 04 / Learn  Knowledge makes everything more simple
• Law 05 / Differences  Simlicity and complexity need each other The more complexity is out in the market the more something can seem simple Simplicity is always important, especially, because a lot of products keep geeting more and more complex (more content)
• Law 06 / Context  What lies in the periphery of simplicity is definetly not peripheral
• Law 07 / Emotion  More emotions are better than less Some elements are important to bring emotions into play