User-centered Approach
Design thinking places the user at the heart of the [roblem-solving process, focusing on their needs, behaviours and pain points
The design thinking methodology involves a cyclical, iterative process of empathizing, defining, ideating, prototyping and testing
David Kelly : renewed American design engineer, entrepreneur, educator founder of IDEO (great people came together) creator of the Stanford d.school
Methods:
Persona: put ourselves in shoes of our users. The persona has a name, a biography, specific needs, everyday joys and challenges, desires and passions. We develop the persona after we have already conducted initial interviews and synthesised the data. We have to agree which needs and problems we want to solve. We give a gender identity, first and a last name, exact age, family status, profession, life status. Where work or what do, which city, city, neighbourhood, the size of apartment or the house, photos. We take care of its inner life, the more concrete the better. Very tidy? Values close friendship? Shy, loves animals? The digital world. (3 different persona, show different characters)
Question:
Should we take a people who have experience using such a platform or exactly that platform we redesign (yes, It makes sense to ask people who are using product of competitors, so you have better overlook maybe also about what they like about our competitors)
When we are asking question, does it makes sense to ask such a detail questions? Shouldn’t they be connected to the topic we are designing for (they should be connected to the topic of the project)